Breast Cancer Assignment Example | Topics and Well Written Essays - 500 words

Breast Cancer - Assignment Example Overall, women’s risk of getting breast cancer is said to increase by 35-50% (GÃ ¸tzsche and Nielsen, 2011). Another risk factor has to do with lack of activity. In this, there continues to be variable rates of increase in risk. The main issue however remains that activeness is very necessary for all women to ensure that they are kept safe from the risk factor of inactiveness. The third major lifestyle related risk factor has been found to be the use of oral contraceptive, where premenopausal breast cancer is said to be the most likely in this situation (Wallace, 2012). This means that the onset of breast cancer with the use of oral contraceptive is very high as compared to the rate of onset for other risk factors (GÃ ¸tzsche and Nielsen, 2011). The last risk factor under lifestyle is diet, where high fat and high alcohol intake have been noted to be major risks. In terms of genetic risk factors, Nelson, Smith, Griffin and Fu (2013) mentioned that there are genetic susceptibility that play minor part in some cases of breast cancer. The causes of breast cancer as associated with genetics have however been quoted to be less than 10% in most of the case. The average range has often been given as 5% to 10% with variations occurring, depending on the number of relatives with the situation. GÃ ¸tzsche and Nielsen (2011) actually stressed that the probable rate of cause for people with 0, 1 and 2 relatives with the disease is 7.8%, 13.3%, and 21.1% respectively. There are actually women who have been found to develop hereditary breast-ovarian cancer syndrome as a result of genetics but the rate given in this instance has been found to be only 5%. On medical conditions as risk factor, Nelson, Smith, Griffin and Fu (2013) mentioned that there are some diseases that increase the risk of women of getting breast cancer. Typical example of this has been mentioned to be diabetes mellitus. What is more, fibrocystic breast has been found to be common among those with benign

Marketing Activities Essay Example | Topics and Well Written Essays - 500 words

Marketing Activities - Essay Example By moving its Apple Mac operating system from IBM and Freescale Semiconductor Intel chips, Apple has moved away from the up market computer image that it had, and is now positioned to attract any computer buyer (Lukovitz, 2007). Dell Computers has used the power of the Internet to provide awareness of its products and the place from where to acquire its products. To Dell Computers the Internet has been an extremely suitable means to provide the place of sale for its product of personal computers, targeting the market segment for personal and business purchase of computers. It is not that Dell computers has not used offline means to create awareness. It has used means like the television media for advertisements to create awareness, but has found the Internet more powerful and easier to gauge response of its promotional activities. The successful use of the Internet is what has powered Dell Computers to its leading position in the personal computer market (Enos, 2001). In a move to make use of the powerful players on the Internet, Dell Computers has strategically tied up with leader in Web search and advertising Google to ward off the threat from Hewlett-Packard. It will provide its Google desktop with Googl e Toolbar software on its personal computers, while Google will help create awareness and sales of the new PowerEdge servers from Dell. These efforts stem from competitor activities to cut into Dell’s market share through reduction in price. (Dells New Marketing Strategy - Google, Servers & Storage Systems). Dell Computers also uses innovative offline marketing promotion strategies. An example of this is in its attempts to reach out to the student market for personal computers and laptops. In 2007, it tested the promotion of its products through student’s mobile devices, using a free offer for a plasma TV and free music download, for